Fundraising Trends
We know technology is advancing rapidly, but which innovations should you adopt, and which ones will fizzle out?
Inspire Media Group has identified five key trends shaping nonprofit fundraising in 2025:
- Influencer marketing expands fundraising opportunities
- AI enhances donor engagement
- One-click payment options increases donations
- First-party data becomes essential
- Personalization strengthens donor relationships
Why This Matters
The way younger donors expect to engage with organizations has shifted drastically from even five years ago.
- They trust popular online influences to share about important causes and organizations doing good work in the world
- They want instant answers to their questions without having to go through a complicated phone system (or speaking to another person)
- They expect a frictionless payment option for donating rather than being forced to sign up for an account or to give a credit card number over the phone
- They want their involvement or contribution to be noticed and appreciated
Inspire Media Group predicts that organizations able to adapt will see an increase in donations while also fostering trust and long-term loyalty.
Next Steps
To read more about these five fundraising trends, click here.
Are you wondering how your organization can better adapt to the new technological normal? Please reach out, we’re here to help you identify opportunities and overcome hurdles.
Sam Rinearson
Director of Strategy | sam@eaglecom.us