Giving Trends Have you ever wondered how the giving at your organization compares to the giving at other, comparable, organizations? In their 2023 Benchmark Report, Blackbaud spoke with non-profit workers ranging from managers and directors to experienced non-managers about the state of donations in their organization. The key findings are summarized into four sections: Donation
Fundraising Trends Believe it or not, most donors say the pandemic has had no effect on their donation habits. And yet, around 75% of non-profit professionals say they’re concerned about current economic situation leading to fewer donations, according to a recent report from Blackbaud. These concerns are certainly justifiable. There are many people who are
Sales Trends Did you know that thank-you notes can increase future customer spending by 2x? According to a report from an online retailer, customers who received a handwritten note or photocopy of a handwritten note spent 100.5% more than customers who received no note. Why This Matters Handwritten notes make people feel cared for and
Giving Trends The expansive growth of electronic giving methods has resulted in an increased preference for online giving for many donors. In fact, new research from Barna indicates more than 40% of Americans now prefer digital forms of giving. This new generation of digital donors are interested in technological innovation and are often early adopters,
