donor

What Motivates High-Earners to Give?

Giving Trends Barna set out to better understand what motivates people to give to charities. As part of their study, they looked at U.S. adults whose annual income is $300,000 or more and asked them to reflect on their giving practices in 2021. There were three notable patterns: They are aware of their influence—high-capacity givers

How to Reach Your Donors

Donor Trends How are donors hearing about new causes? Classy, an online fundraising platform, has gathered generational data and created a reference guide to assist you in better understanding your donors. Why This Matters Data helps organizations better understand who is most likely to give to their mission, can inform messaging, and help determine which