Sales Trends Did you know that thank-you notes can increase future customer spending by 2x? According to a report from an online retailer, customers who received a handwritten note or photocopy of a handwritten note spent 100.5% more than customers who received no note. Why This Matters Handwritten notes make people feel cared for and
Marketing Trends Even if you don’t consider yourself a savvy marketer, there’s a good chance you’ve used a call-to-action (known as a CTA) at some point. It’s the moment in a piece of content where you ask the reader/listener/viewer to do something specific, such as “call this number,” “watch this video,” or “donate now.” CTAs
Digital Trends Would you consider yourself a spammer? These days, it’s easy for emails to end up in the junk mail folder if they contain words or phrases considered to be over-sensationalizing, over-promising, or using strange formatting to “stand out” in the recipient’s inbox. Spam trigger words are phrases that email providers flag as fraudulent
