copywriting

Signs It’s Time to Update Your Website

Digital Trends If you’re an executive at an organization or ministry, you may feel like your media team is constantly badgering you to upgrade your website or redesign it altogether. While keeping your site updated is standard, redesigns may feel unnecessary. However, with the rate technology changes there are good reasons your team may be

11 Copywriting Tips to Improve Conversions

Copywriting Trends Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action. Here are 11 copywriting tips to improve conversions according to the CEO of Lately, Kate Bradley Chernis: Write with confidence and be direct. Avoid words like ‘think, just, probably, maybe’, etc. Remove the phrase ‘check out’ from your