What Motivates Giving? Generational Insights You Need to Know
Only 20% of Gen Xers are motivated to support causes based on what they see on social media.

Only 20% of Gen Xers are motivated to support causes based on what they see on social media.
Fundraising Trends Believe it or not, most donors say the pandemic has had no effect on their donation habits. And yet, around 75% of non-profit professionals say they’re concerned about current economic situation leading to fewer donations, according to a recent report from Blackbaud. These concerns are certainly justifiable. There are many people who are
Sales Trends Did you know that thank-you notes can increase future customer spending by 2x? According to a report from an online retailer, customers who received a handwritten note or photocopy of a handwritten note spent 100.5% more than customers who received no note. Why This Matters Handwritten notes make people feel cared for and