Advertising Trends Since October 1, 2024, digital advertisers in Canada have been feeling the effects of the new Digital Services Tax (DST), thanks to a 2.5% surcharge from Google for ads served in Canada. The Digital Services Tax Act received royal assent on June 20 and came into force on June 28, requiring large businesses
Giving Trends The expansive growth of electronic giving methods has resulted in an increased preference for online giving for many donors. In fact, new research from Barna indicates more than 40% of Americans now prefer digital forms of giving. This new generation of digital donors are interested in technological innovation and are often early adopters,
Digital Trends Would you consider yourself a spammer? These days, it’s easy for emails to end up in the junk mail folder if they contain words or phrases considered to be over-sensationalizing, over-promising, or using strange formatting to “stand out” in the recipient’s inbox. Spam trigger words are phrases that email providers flag as fraudulent
