Integrated Media Strategy
There is no longer one medium that reaches everyone equally, and every time a new platform emerges, our habits change—sometimes hourly! We will help you build a blended strategy, negotiate media agreements, establish seamless content distribution, and handle all the details! An integrated approach ensures maximum impact.
Integrated Media Success Stories
Clients who simplified their media efforts and increased results.
Surprising Marketing Growth
A ministry asked Eaglecom to manage their broadcast, print, and digital marketing media. We analyzed key markets and audience groups and recommended new media platforms to maximize their reach. Then the COVID-19 pandemic struck. Instead of retreating, the ministry embraced this challenge through a more agile strategy that navigates change more effectively; allowing its decision-makers to pivot quickly yet deliberately. During the pandemic, they generated a significantly greater volume of new leads than in the past. They also gained a greater understanding of how to reach their audience across additional media platforms.
Return on Investment
A ministry stretching across all major US and Canadian markets wanted to enhance their broadcast results by adding key digital media platforms. Through extensive research, Eaglecom analyzed the various markets and target audiences, identifying the intersecting platforms with their audiences. We then maximized their broadcast results by constructing an omni-channel strategy. New product and promotional campaigns were run across key media platforms, simultaneously delivering a stronger return on media investments while reducing their overall budget.