Handwritten Notes Strengthen Bonds

Sales Trends Did you know that thank-you notes can increase future customer spending by 2x? According to a report from an online retailer, customers who received a handwritten note or photocopy of a handwritten note spent 100.5% more than customers who received no note. Why This Matters Handwritten notes make people feel cared for and

How iOS 15 is Impacting Email Marketers in 2022

Marketing Trends Back in September 2021, Apple announced their iOS 15 data privacy changes that would reduce the visibility of email analytics for marketers, including access to user data, the ability to leverage location-based targeting, accurate click-through rate, accurate open rates, and the ability to A/B test subject lines. Recently, HubSpot surveyed over 300 marketers

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Email Benchmarks for Non-Profits

Marketing Trends An infographic has been released by Campaign Monitor based on new research (involving millions of campaigns) outlining email marketing benchmarks for non-profits. Here is what they found: Average open rate: 20.39% Average bounce rate: 1.09% Average click through rate: 2.66% Average click to open rate: 12.99% Average unsubscribe rate: 0.17% Why This Matters

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