social media

Teen Life on Social Media

Social Media Trends The hyperconnected nature of social media has led to concerns about its negative impact on teenagers’ mental health. However, despite the drama and chaos social media can create, teens report that these platforms help strengthen their friendships and offers support. Here are a few of the key findings from Pew Research Center’s

Life of Teens

The HOW and WHY of Online Purchases

Social Media Trends One of the most popular hashtags on social media right now is #TikTokMadeMeBuyIt. This hashtag focuses on peer reviews and its virality has been directly responsible for products flying off the shelves of retailers across the continent. A recent report from Pew Research Center about online shopping habits reported more than 30%


TikTok as a Search Engine

Social Media Trends Short-form video has overtaken the Internet, and every social media platform is scrambling to keep up with the viral success of TikTok. A growing number of the platform’s users say they are using TikTok as a search engine for everything from trends and recipes to hobbies and tips. According to Search Engine

close up of person holding phone with TikTok loading

How the Pandemic Changed Social Media

Social Media Trends As the world shut down and social plans were cancelled practically overnight, many felt new levels of stress and more alone than ever before. People turned to social media to find a sense of connection and community. The pandemic also shifted users’ expectations and preferences when it comes to how they interact

young woman taking a selfie

YouTube’s Priorities in 2022

Social Media Trends Susan Wojcicki, CEO of YouTube, recently released her annual letter explaining how YouTube will be growing their ecosystem in 2022. She expanded on the priorities the platform is establishing this year: the state of the creator economy, innovation, supporting the work of creators, and protecting the YouTube community. Here are a few

YouTube on a mobile device

The World’s Most Popular Social Networks

Digital Trends Over half of the world’s population is on social media, yet there are only a handful of companies controlling the majority of the most popular social media platforms. Meta, the tech giant formerly known as Facebook, owns four of the five most widely used platforms alone. Visual Capitalist has released research overviewing the

person on phone looking at social media