Podcasting Trends Which platform has more than two billion users and is the most popular place to listen to podcasts? Spotify? …Nope. Apple Podcasts? …Nope. The answer is YouTube. Even though YouTube isn’t a podcasting platform, more people consume podcasts (audio and video) there than anywhere else. Why This Matters For audio podcasts, YouTube may
Advertising Trends For years, billboard advertising has been seen as dated and ineffective by many digital marketers. Until billboards started going viral on social media, that is. Placed in high-traffic areas in cities and on highways, billboards are part of the out-of-home advertising (OOH) category, which also includes bus shelters, wallscapes, and posters. Thanks to
Marketing Trends Even if you don’t consider yourself a savvy marketer, there’s a good chance you’ve used a call-to-action (known as a CTA) at some point. It’s the moment in a piece of content where you ask the reader/listener/viewer to do something specific, such as “call this number,” “watch this video,” or “donate now.” CTAs
Digital Trends If you’re an executive at an organization or ministry, you may feel like your media team is constantly badgering you to upgrade your website or redesign it altogether. While keeping your site updated is standard, redesigns may feel unnecessary. However, with the rate technology changes there are good reasons your team may be
Marketing Trends In the commerce world, buying decisions are believed to be heavily influenced by branding, and colour (also known as “color” by our American friends) psychology plays an important role in effective branding. Marketers believe consumers consider colour more than any other factor when making a purchase (either consciously or unconsciously), so choosing the
Marketing Trends The newest generation is Generation Alpha, which includes anyone born in 2010 or later. A survey conducted by GWI found Generation Alpha’s use of social media after school now outpaces their time spent watching television shows or movies. When much of the world was in lockdown due to the pandemic, six out of
Marketing Trends “Experiential marketing” is a strategy which invites an audience to play an active role in creating or shaping a brand experience. These types of experiences help people forge an emotional connection and build community, which leads to loyalty and retention. Here are a few examples of ways organizations have effectively used experiential marketing:
Marketing Trends While the world is increasingly glued to mobile devices, marketers and brands are favouring digital advertising over print ad spending. So is print marketing dead? Not necessarily. FinancesOnline collected data from across multiple studies which reveals that print advertising continues to drive strong brand recall and is more trusted by consumers when making
Marketing Trends Back in September 2021, Apple announced their iOS 15 data privacy changes that would reduce the visibility of email analytics for marketers, including access to user data, the ability to leverage location-based targeting, accurate click-through rate, accurate open rates, and the ability to A/B test subject lines. Recently, HubSpot surveyed over 300 marketers
