Subscription Trends Nonprofit organizations have long grappled with the challenge of securing reliable funding. Although subscription-based platforms may present an intriguing opportunity to diversify revenue streams and foster deeper engagement with your loyal partners, there are ramifications to consider. Unlike traditional media, where your ministry pays to reach a broad audience, a subscription model shifts
Workplace Trends Did you know approximately one in four US employees have been recruited by another organization in the past three months? At the end of July 2024, Gallup shared recruitment data showcasing what has changed in the modern workplace and what standards organizations must meet for job seekers. Despite market shifts and economic pressures,
Marketing Trends Augmented reality (AR) has rapidly evolved from a novelty technology into a powerful tool in the advertising world. In 2024, more than 90% of Americans either use or are open to using AR while shopping, indicating a strong acceptance of this technology (ThinkWithGoogle). By overlaying digital content onto the real world, AR creates
AI Trends As artificial intelligence (AI) becomes increasingly part of our daily lives, we are naturally considering the ethical implications. Recent studies indicate that Christian leaders are cautiously optimistic about the opportunities with AI but remain vigilant about preserving human-led spiritual guidance. According to a study by Barna, Christian leaders are wary of AI’s role
Workplace Trends Before the pandemic, Eaglecom was an in-office workplace. Everyone lived locally and made the trek to the office each day. But in 2020, everything changed. We chose to use world events as an opportunity to become a remote-first company and added team members across Canada and the United States. We know Eaglecom isn’t
Growth Trends For any thriving organization, growth isn’t just about expansion–it’s also about making strategic reductions. This concept, often termed ‘pruning,’ involves eliminating outdated practices and refining processes to cultivate a healthier, more productive environment. At Eaglecom, recognizing the need for pruning led us to conduct an extensive internal audit aimed at enhancing efficiency and
Broadcasting Trends In April 2024, Dunham+Company conducted a survey of over 2,500 Christian radio listeners, focusing on those who consistently tune into one station more than others, likely having it preset in their car. These dedicated listeners are referred to as ‘P1 listeners.’ Key findings show that loyal listeners are more likely to be younger,
Psychology Trends Did you know we have more than 30,000 distinct emotions? Thankfully, psychologists have simplified this for us by grouping them all under eight primary emotions: • Joy • Sadness • Acceptance • Disgust • Fear • Anger • Surprise • Anticipation There is an interesting study called the World Happiness Report, which focuses
Social Media Trends Did you know Facebook posts reach only 1.4% of their followers on average? Have you heard that Facebook/Meta has an average cost per lead of $4.44 compared to $49.28 on TikTok? Were you aware that only 53% of nonprofits spend money on social media advertising, and of those, 98% spend on Facebook?
