Commerce

Overcoming the Trust Deficit

Commerce Trends A quick scroll through any social network will find disgruntled posts about interactions with companies. Whether it’s disappointing quality, bad service, or unmet expectations, customer trust has been on the decline in North America, and people aren’t shy to share their experiences. It’s easy to assume this only has to do with for-profit

Product Launch Tips

Commerce Trends Once you’ve launched a few products it can feel as though topics like this are “old hat,” but before you dismiss it too quickly, we’ll remind you that it’s good to revisit key marketing points and think through whether your current approach is still serving your audience and organization in the best way