September 29, 2022

TikTok as a Search Engine

close up of person holding phone with TikTok loading

Social Media Trends

Short-form video has overtaken the Internet, and every social media platform is scrambling to keep up with the viral success of TikTok.

A growing number of the platform’s users say they are using TikTok as a search engine for everything from trends and recipes to hobbies and tips. According to Search Engine Journal, this is due to:

  • Short attention spans
  • Unsatisfactory Google results
  • Visual learning styles

In December 2021, TikTok briefly overtook Google to be the most popular domain worldwide, and in 2022 TikTok is now the most downloaded app.

Why This Matters

In the United States, TikTok is widely mistrusted and many companies and nonprofits avoid creating a profile on the platform. However, the short-form video format of TikTok (and other apps like Meta’s Reels) is not slowing down.

If your organization hasn’t already, it’s time to consider how short-form video fits into your larger digital marketing strategy.

Next Step

To learn more about how, and if, you need to respond to this paradigm shift, click to read the full article from Search Engine Journal.