Search Engine Optimization (SEO) is a vital task often overlooked amidst your marketing team’s extensive to-do list.
If you are unfamiliar with SEO, this process increases your website’s visibility in organic searches and can help your content reach potential supporters seeking fundraising, volunteering, information about a specific cause, or educational resources.
Stay ahead in the ever-evolving SEO landscape, where factors extend beyond mere text and now include:
- Voice and Mobile Search
“Hey Google” — Since most voice searches occur on mobile and smart devices, optimizing your website for mobile use is essential (think: fast speed, simple navigation, answering commonly-asked questions).
- Video in Search Results
Google searches now display video content. How does this happen? By uploading videos to YouTube and implementing optimizations such as chapters, closed captions, and SEO-rich titles, tags, and descriptions.
- Author Authority
In December 2022, Google introduced E-A-T (Expertise, Authority, Trust) as their response to the rise of AI-generated content. This significant development involves refining their search algorithms to prioritize content created by REAL people.
Why This Matters
The goal of SEO is to maximize your website’s search engine rankings for relevant keywords to reach your target audience. Yet, optimization is an ongoing process due to dynamic search engine algorithms and the constant influx of new online content. Although staying informed about evolving digital trends may be daunting, prioritizing SEO is vital for gaining visibility, attracting new audiences, and sustaining donor relationships online.
Enhance website content by incorporating frequently asked questions within H2 and H3 headers. Optimize YouTube videos for SEO and prioritize human-created content on your website.
Want to learn more about SEO strategies? Read more from HubSpot or connect with the Eaglecom Team!
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