Digital Trends
There are an estimated 2.2 billion people worldwide who have some form of vision impairment, and roughly 5% of the global population lives with a hearing disability. This means that a huge portion of the world’s population relies on assistive technology to navigate the online world and access digital content such as social media.
Accessibility on social media is a small but important part of a larger objective: making the online world and digital communications truly inclusive for everyone.
Why This Matters
There are three distinct reasons why every organization should be creating accessible digital content:
- Marketing Reach: By making your content more accessible, you can avoid excluding a portion of your audience.
- Legality and Compliance: Many countries, including Canada, have government policies related to web accessibility.
- Compassion for Others: Above all, making your content accessible to those living with visual or hearing impairments shows that you care about your audience and how they engage with your organization online.
Next Step
Accessible Social is a free resource hub that will assist you in making your social media content accessible. From information on alternative text, captions, and even an accessibility checklist, this website is a great resource to help you get started.