February 2, 2024

Google Introduces “Follow” Button in Search

Search Trends

Google has started rolling out a new “Follow” button which aims to help users stay connected with topics they are interested in searching again

There will also be an option to enable notifications from the Google App so users can be alerted whenever there is new content on that topic.

Why This Matters

For many years, search engine results have displayed according to content relevancy and algorithms.

This upcoming change means the returned results for queries in Google will be more personalized to the user, based on their individual preferences and interests.

Google is also planning to roll out new ranking features based on which sites users visit the most and will display results from those sites more often than others.

While it’s too early to know for sure, traditional search-engine optimization tactics may be affected, since “favourite” sites could be ranked higher than other articles.


Next Step

To learn more about Google’s personal search experience, click here.