Social Media Trends
For the past few weeks, Meta has been rolling out broadcast channels to Facebook and Messenger content creators.
This one-to-many messaging feature is a throwback to more traditional broadcasting with a twist—while messages can only be sent from the channel creator, followers can engage with the text, photos, video, voice notes, or polls by using emojis.
Meta said the intention of broadcast channels is to help creators engage with their communities in a deeper way and allow followers to feel more connected.
Why This Matters
Most of social media is created to be a two-way conversation, but broadcast channels allow an organization or a public figure to connect with followers in a casual, yet controlled, way.
The messages in a broadcast channel can be made available to anyone who follows that particular Facebook Page, but creators can also choose to limit who can join a broadcast channel to make it more exclusive.
Broadcast channels could be an interesting addition to your organization’s communication strategy, especially if you have a large social media following that isn’t on your email or direct mail list.
Next Step
To learn more about broadcast channels and to learn how to create your own, click here.
Photo from Meta.