In December, we touched on how to effectively promote your online store. But how do you ensure your audience stays on your site long enough to make a purchase? Klarna, a shopping service provider, recently released an infographic which includes a list of common barriers for modern online shoppers:
- Long loading times
- Website not optimized for mobile
- Hidden pricing
- Too many pop-ups and cross-selling
- Complicated check-out process
- Limited payment methods
Why This Matters
Once you effectively draw the right audience to your online store, you need to ensure they have a smooth shopping experience in order to complete the customer journey.
Does your site have any of these barriers? Use this list to guide you in an audit of your online store to ensure you are providing a smooth and easy customer experience.