Generational Trends
It’s official: babies born between 2025 and 2039 are part of the newly minted Generation Beta. Social researcher and futurist Mark McCrindle, known for coining the term “Generation Alpha,” introduced this label to define the next generation. Growing up in an era shaped by advanced technology, including artificial intelligence and automation, Gen Beta is expected to witness significant societal shifts.
Why This Matters
We often cover generational trends with a view to better understand how to relate to one another in our careers, communities, and on a spiritual level.
As we prepare for the rise of Generation Beta, we have an opportunity to anticipate the needs and expectations of a generation that will grow up fully immersed in technology. From wearable health devices to virtual environments, these advancements will be part of their everyday lives. As the McCrindle report highlights,
The experiences of Generation Beta will be vastly different from their predecessors, as they grow up in an era where AI, robotics, and automation are seamlessly integrated into daily life.
This generation will not only adapt to technology but expect it in every environment, including school, church, and the workplace. By understanding these shifts now, we can better equip ourselves to connect with and support the world they will shape.
Next Steps
To effectively prepare for Generation Beta, consider how you as a leader can proactively integrate advanced technologies and foster a culture of innovation. Read more here.
How is your organization adapting to connecting with younger generations who are growing up in a world shaped by AI and automation?
Jonathan Andrews
Director of Media | jonathan@eaglecom.ca