May 12, 2023

The Future of Television

Broadcasting Trends

The rising popularity of AI content creation and the ongoing 2023 Writers Guild of America strike has many people musing about the future of television, wondering if aspects of the conventional medium will survive long-term.

According to recently published data by Nielsen, nearly 40% of households are choosing streaming services over broadcast television. Additionally, eMarketer’s projections indicate that while the consumption of television programs is expected to rise, the viewership of broadcast television will continue to decrease as more people prefer streaming.

As of February 2023, the consumption of television is categorized as follows:

Why This Matters

For organizations currently dependent on broadcast television, the changing trends suggest the need to also include delivery systems and platforms that are relevant to certain audiences. A blend of viewing options is now necessary for reaching the greatest number of people.

Staying up-to-date on industry advancements and identifying potential opportunities can aid in the development of effective media strategies, enabling viewers to discover your programs on platforms where they are already engaged.

Next Step

The Weather Company, an IBM Business, recently asked several top broadcasters for their thoughts about what current trends will change the industry. Click here to see what they said and consider how or if your organization needs to update your future broadcast plans, to respond to ever changing trends.

Photo by Canva.