If you’re an executive at an organization or ministry, you may feel like your media team is constantly badgering you to upgrade your website or redesign it altogether. While keeping your site updated is standard, redesigns may feel unnecessary. However, with the rate technology changes there are good reasons your team may be making these recommendations.
These reasons may include:
- A search-engine algorithm change, which results in a higher-than-expected bounce rate on your website
- Your website’s page-load speed is too slow, losing you valuable website traffic
- Users are spending less time on your website, indicating the user experience may no longer be ideal
- Slowing email signups, online purchases, or web donations could mean there is a technical issue
- No mobile version—if your website isn’t responsive, then you are missing out
- If your website uses HTTP instead of HTTPS, then people may not be visiting your website because they think it is not secure
- It looks (and acts) old!
Why This Matters
Updating your website isn’t just about achieving a more modern design, it’s also about adhering to ever-changing best practices, integrating new technologies, and presenting users with a streamlined experience on every device. Re-thinking a website takes time and effort but the payoff is worth it! The end results are higher quality, stronger security, and (hopefully) more traffic.
This month, in an effort to follow our own advice, you’ve likely noticed that Eaglecom launched our new website, updating many features both front-facing and behind-the-scenes. Please feel welcome to look around while you’re here and check out our new “home”!
If you’re wondering whether or not it’s time to give into your media team’s requests, and update or redo your website, click here and consider what your next steps may be. We would welcome the opportunity to walk alongside you as you consider those steps.
Photo from Canva.com