It’s Holy Week, and I find myself at my computer, trying to write something meaningful as we anticipate Easter and Resurrection Sunday.
Many of you reading this have heard the story of Jesus and His sacrifice countless times. Some of you have studied it deeply, preached it often, and shared it faithfully. There is very little I could say that would be new.
And yet, this week, I was struck by something.
In my role at Eaglecom, I often talk about our commitment to understanding people and message carriers. We are constantly looking for fresh ways to reach people through the mediums they engage with every day. Our work is a study of culture, habits, trends and the pursuit of what’s new.
And so, as I laboured over what to say, it occurred to me that while the message of Easter is not new, my perspective can be.
Just as we seek new ways to communicate, I want to fix my eyes afresh on Jesus. I will think about those who literally stood by the cross as Jesus was crucified and the women who discovered the stone rolled away from the tomb. I want to plant my feet in their shoes and remove any temptation to read the story as I would a novel.
I’ve experienced Easter in many ways over the years. I remember wearing new shoes to church as a child and attending sunrise services as a teenager. I’ve gathered around Easter dinner tables as an adult and have eaten hot cross buns! There are numerous traditions and symbols that come with this weekend, but now, I am asking deeper questions.
Am I willing to hear this story with new ears and see His scars with new eyes? Will I fix my eyes afresh on Jesus and hear Him say “I died for you”?
Jesus’ death and resurrection are the foundation of everything we do. It’s why we care so deeply about people. It’s why we value message carriers. And it’s why we are committed to serving ministries and organizations that share a life-changing message.
May you experience the overwhelming love of Jesus this Easter.
May you encounter Him in a new way.
And may your hope be renewed in what is still to come.
Because He lives, we too will live.
Hallelujah—He is risen.
Happy Easter,
from all of us at Eaglecom
