May 19, 2023

YouTube is for every Generation

Streaming Trends

On April 23, 2005, Jawed Karim (co-founder of YouTube) uploaded the first YouTube video titled “Me at the zoo.” Since then, the video sharing and streaming platform has experienced rapid growth to put it mildly. A mere 18 months after launching to the public, the company was purchased by Google for more than $1 billion in stock.

It was a good investment.

Here are some of the latest demographics and data for Youtube, as curated by Hubspot:

  • YouTube has 2.5 billion users (57% of which are millennials or Gen Z)
  • Millennials trust YouTube more than any other generation
  • YouTube is the top streaming app (average user spends 23.2 hours per month watching content)

It’s fair to say that every generation uses YouTube for one reason or another, and with Google’s search engine working behind the scenes, videos continue to be discovered years after they’ve been uploaded to the platform.

Why This Matters

YouTube has changed the way people consume video content, giving new life to old and even forgotten content and introducing it to the next generation.

An interesting example of this is how Love Worth Finding achieved dramatic and encouraging results through their YouTube channel. This ministry had uploaded videos to YouTube in the past, but in 2022 they decided to take a strategic approach to the platform. Eaglecom worked together with the LWF team to develop and implement a content creation and distribution strategy that suited their unique offerings and situation.

The results have been encouraging to say the least. Last month, LWF celebrated reaching 100,000 followers on their YouTube channel, confirming that there is a global audience interested in their content on this platform. People of all generations are searching and YouTube provides an effective way to provide meaningful answers.

Next Step

Click here to learn more about the ways that Youtube continues to dominate the social media space, and consider ways that may be right for you to connect through this platform to audiences of all ages.

Photo by Canva.