Media Trends
There’s a growing narrative that Christian media is aging or losing relevance.
In fact, nearly half (48%) of evangelical Protestants consume at least one form of Christian media daily, and 89% engage monthly.
Even more surprising: younger evangelicals are more active daily users than older believers and engage across more platforms.
The audience hasn’t disengaged…they’ve diversified.
Why It Matters
This data shifts our assumptions about media.
First, Christian media is not an aging ecosystem. Rather than replacing broadcast media, younger believers are layering digital on top.
Second, engagement and generosity go together. The most active media users are often the most generous donors.
And third, there’s a connection gap. While most evangelicals consume Christian content, many aren’t digitally connected to the broadcasters, ministries, or churches they engage with.
Next Steps
This highlights a relationship opportunity for those of us in media. But keep in mind, when evangelicals engage, they’re looking for biblical teaching, spiritual growth, and encouragement rather than entertainment or political commentary.
Your core audience is present, engaged, and multi-platform. The question is whether your approach reflects that reality.
If this data highlights additional challenges, I welcome your perspective. Send me an email and share what you’re experiencing.
Jonathan Andrews
Director of Media | jonathan@eaglecom.ca