Social Media Trends
Social media is a powerful tool, but it can also be overwhelming. With so many platforms and algorithms constantly changing, how do you know where to focus your time?
Recent data from Social Status reveals key engagement and click-through rate (CTR) trends across major platforms:
- LinkedIn: 1.90% engagement | 15% CTR
- Facebook: 0.10% engagement | 0.9% CTR
- Instagram: 0.58% engagement | N/A CTR
- X: 0.03% engagement | 1.8% CTR
LinkedIn stands out for both engagement and click-throughs, making it a strong platform—but this doesn’t mean every organization will see the same results.
Why This Matters
Your time is limited, and social media can be overwhelming. Instead of spreading yourself thin, it’s essential to focus on platforms where your audience is most engaged and where your content naturally fits.
Here’s where context matters. LinkedIn has an impressive 15% CTR, but it primarily serves a professional audience. For ministries and nonprofits, engagement will depend on messaging. Inspirational content alone may not drive clicks, but if your content speaks to faith-based leadership, professional development, or ethical business practices, LinkedIn could be a valuable channel.
Facebook and Instagram, despite lower CTRs, may be better for ministry content focused on personal faith and spiritual encouragement.
In short, platform CTR alone doesn’t tell the full story—it’s about where your audience is and how your content fits the platform’s culture.
Next Steps
To make informed decisions and optimize your strategy, keep an eye on platform trends and performance benchmarks. Understanding the context around these insights ensures your social media efforts are intentional and effective.
Want more benchmarks? Check out the full Social Status report here.
Are you currently using LinkedIn as part of your social media strategy?
Shauna Goodison
Director of Communications | shauna@eaglecom.ca