An Easter Perspective
The goal of this weekly Trend Report is to highlight developments that matter as we consider how best to share meaningful messages with people through today’s evolving channels. This is our lens—our perspective—on reaching people by first understanding who they are, what matters most to them, and how we might capture their attention in a crowded, fast-moving world.
With Easter in view, I find myself reflecting more deeply—not just on strategy, but on the message itself. The death and resurrection of Jesus Christ changed everything. And if we truly believe that we must ask:
* Who is around me?
* What matters to them?
* How can I place the message that changed the world within their reach?
It always starts with empathy. If I’m not willing to step into someone else’s shoes and understand where they’re coming from, I won’t reach them with words alone. People must feel that I genuinely care before they’ll truly listen. And they must see God’s work in my story before they’ll believe He can be part of theirs.
This week, as I revisit the Gospel accounts from Palm Sunday to Resurrection morning, I find myself asking: Who would I have been in the story? What would my perspective have been? Would I have seen a criminal—or the Christ?
This weekend, countless churches will proclaim the familiar, powerful message of Easter. The songs of praise will rise, and the truth that has remained unchanged for over 2,000 years will be declared once again: Jesus is alive.
And yet, the world we speak into today looks very different. People’s habits have shifted, even in just a few years. Message carriers have multiplied. Platforms are everywhere. Our audiences are navigating information overload, shifting values, and a world shaped by endless scrolling.
The beauty is—we’re not called to convince. That’s the work of the Spirit. But we are called to be available. To be present. To be storytellers of grace and truth.
So personally, and professionally, I’m asking: Do I have the right perspective? Do I truly see the people around me? Do I understand how their experiences shape their worldview? And am I willing to offer them a glimpse of truth—perhaps in a way they’ve never seen before?
We celebrate Christmas as the birth of Jesus—but Easter is the reason for our faith. Christ died for us, but He also rose again. He is alive. And we worship a living God who gives us not only eternal life, but abundant life right now.
So, this Holy Week, as I metaphorically stand on the side of the road and watch the events unfold, I’m asking:
* What is my perspective?
* Who do I see?
* What matters most?
* How will I respond?
May you have a meaningful Easter weekend—and may your perspective be shaped by the One who stepped into our world, took our place, and walked out of the grave.
Happy Easter from all of us at Eaglecom Marketing!
Catherine Robertson
President | catherine@eaglecom.ca