Social Media Trends
LinkedIn used to be the place for job updates and corporate announcements. But things are changing.
Recently, the platform launched short-form video shows, backed by sponsors such as IBM and AT&T, and is inviting major publishers such as The Economist and Bloomberg to take part.
According to SQ Magazine, LinkedIn now connects 1.09 billion users worldwide (190 million in the United States) who spend an average of 33 minutes per day on the platform. And video content there drives 5x more engagement than text posts.
Why It Matters
For ministries, this signals that LinkedIn is more than a place to recruit talent. It’s becoming a digital media platform where influential leaders, donors, and decision-makers are already scrolling.
Nearly all B2B marketers (97%) now use LinkedIn as their primary platform, and video is quickly becoming the content format that captures the most attention.
Next Steps
The popularity of short-form video means short, inspiring, Gospel-centered content could potentially find a receptive audience on LinkedIn.
As the platform evolves into a “virtual playground” for the business world, ministries have an opportunity to show up where leaders are both networking and being shaped by ideas.
Read more about LinkedIn’s TikTok-style pivot in this linked article.
Wondering how your ministry could use short-form video to reach donors and leaders where they are? Let’s connect! We’d love to help you think it through.
Shauna Goodison
Director of Communications | shauna@eaglecom.ca