Generational Trends
Every organization has a culture, and it usually reflects the convictions of its leaders.
Barna’s research on “faith-forward CEOs” explores how leaders who are open about their Christian faith approach decision-making, workplace culture, and responsibility differently than their peers.
The findings suggest that faith-forward leaders are more likely to emphasize purpose, ethical responsibility, care for people, and long-term impact over short-term gain. Rather than separating faith from leadership, these CEOs see belief as something that informs how they lead teams, steward resources, and engage the world around them.
Why It Matters
For ministries and Christian broadcasters, this research reinforces something long understood but not always articulated: leadership values shape culture, and culture shapes impact. When people lead from deeply held convictions, it affects how organizations communicate, how teams are cared for, and how trust is built with audiences and supporters.
Next Steps
In a time when credibility and authenticity matter more than ever, this research is a reminder that people are drawn to leaders who are clear about why they do what they do more than strategies or profit. This clarity can create alignment internally and credibility externally.
Faith-forward leadership isn’t about visibility, it’s about integrity. And in today’s trust-starved landscape, integrity may be one of the most compelling signals an organization can offer.
Culture is rarely written into policy but it is always modelled from the top. How are your leadership values shaping the culture and mission of your organization?
Shannon McAllister
Director of Operations | shannon@eaglecom.ca