Media Trends
In February 2025, YouTube turned 20. In those two decades, the streaming video platform has undergone many transformations while bringing 20 billion videos (around 20 million per day) to anyone with an Internet connection.
In 2024, analysts at MoffettNathanson projected YouTube’s value to be between $475 billion and $550 billion, second to only Disney as the world’s largest media company by revenue.
This year, YouTube is expected to overtake the media and entertainment conglomerate in revenue.
Why This Matters
YouTube’s continued dominance underscores the way media consumption is shifting. Viewers access the platform for everything from watching how-to videos to listening to their favourite podcast and expect the content creators they follow to also have a presence on YouTube.
Organizations that use media as a discovery tool can no longer rely on a single-channel strategy. The integration of legacy and digital media now demands an omni-channel approach, creating opportunities to engage a global audience and enabling new forms of interaction that weren’t possible in the past.
Next Steps
In the past 20 years, the way we consume content has fundamentally shifted. If your ministry’s media strategy doesn’t include YouTube, it may be time to reconsider.
To learn more about YouTube’s growth potential, read the linked article here from Variety.
How does YouTube factor into your media strategy?
Shauna Goodison
Director of Communications | shauna@eaglecom.ca