January 6, 2022

Social Media Trends in 2022

person using social media on mobile device

Social Media Trends

Hubspot and Talkwalker have once again teamed up to identify the trends that brands need to engage for success in 2022. This report includes insights from over 70 marketing professionals, actionable items you can implement right away, and on-trend examples from brand trendsetters. Here are a few of their key findings:

  • TikTok continues to dominate as it becomes the first non-Facebook app to reach 3 billion downloads.
  • Google is looking to phase out cookies by 2023. As most consumers trust other consumers over brands, user-generated content becomes increasingly important.
  • Influencer marketing is now a dominant force in marketing methodology. Influencer marketing connects with consumers, allowing brands to flourish and see immediate results.

Why This Matters

This report is filled with notable insights that may affect your organization’s presence on social media. These findings will help you to focus your social media strategy in 2022 by staying on top of shifting trends and taking advantage of new opportunities.

Next Step

Click to read the full social media report and consider which trends may be worth following for your organization. The report also touches on the metaverse for consumer connection, brand inclusivity, and the importance of communities