In the simplest terms, a dedicated landing page is focused on one clear call to action, which encourages visitors to complete a specific action. This could be anything from signing up for a newsletter to donating. When creating your next landing page, here are some best practices to consider from Toptal:
- Publish relevant content
- Write concise and compelling copy
- Illustrate impact
- Enable conversion
- Accommodate skimmers
- Stay on brand
Why This Matters
Whether your main acquisition channels are terrestrial television, broadcast media, email, paid advertising or something else entirely, there’s a good chance you’re driving online traffic to a particular landing page where you’re hoping visitors will take a specific action. There are many benefits to a well-designed landing page. It can help widen your organization’s reach, encourage connection and inspire donations.
Read the article and consider which landing page optimization best practices your organization should employ.