Generational Trends
Gen Z is tuning in. The question is—are we saying something that reaches them?
Mental and emotional health challenges are defining the Gen Z experience. Many are navigating anxiety, depression, and disconnection—often intensified by cultural pressure, social division, and a world that feels unstable.
Barna’s latest research confirms it. Gen Z reports the highest levels of emotional struggle compared to any other generation. They are twice as likely as Baby Boomers to describe their emotions as insecure, overwhelmed, or lonely. They both want and need support from people in older generations.
Why It Matters
As one parent (and fellow Eaglecommer) of Gen Z kids told us,
To truly support them, older generations must recognize these realities without judgment or minimization. Compassion, attentive listening, and providing safe spaces for honest dialogue are key starting points.
The Barna report has some encouraging news as well: young people who are engaged with their Christian faith report having less issues with their emotions than their peers. This could be an exciting opportunity for the church to integrate spiritual and emotional resources to better-serve Gen Z Christians.
Connecting with this generation really requires a shift in approach. I’ve observed that traditional methods like radio don’t resonate as they prefer curated content with no interruptions or commercials and they will always select their own music even for a five-minute drive. It’s kind of annoying to me. I believe short-form content is essential for them. [My daughter] tells me that messages that are 15 to 30 seconds long and delivered through social media are probably the most effective. I can see this in my 17, 19, and 21 year old’s.
Next Steps
Here are three practical takeaways for creating authentic connections with those in Gen Z:
- Don’t minimize their reality. Normalize emotional conversations and listen without judgment
- Rethink your communication style. Ditch the long lectures—try 15–30 second stories that show instead of tell
- Lead with empathy. Speak to them, not about them. They’ll respond when they feel seen, not stereotyped
Authenticity, brevity, and emotional resonance are key. Whether you’re communicating with Gen Z in ministry, media, or your own family, it’s not just what you say, it’s how you say it. A relatable voice, short-form messages, and personal storytelling make the biggest impact.
Do you have tips for supporting Gen Z through the emotional challenges they’re facing?
Shannon McAllister
Director of Operations | shannon@eaglecom.ca