Donor Trends
How are donors hearing about new causes? Classy, an online fundraising platform, has gathered generational data and created a reference guide to assist you in better understanding your donors.
Why This Matters
Data helps organizations better understand who is most likely to give to their mission, can inform messaging, and help determine which channels are most effective at attracting new donors.
Next Step
Understand the nature of people and their varying ways of engaging with media platforms and ministry organizations. Researching the unique aspects of the generations is a good starting place when designing messages that will reach and resonate with your donors.
Read the full report to learn more about where donors are looking for causes, generational giving motivations, and how your donate page effects donating behaviour.