March 16, 2023

How to Avoid the Spam Folder

Digital Trends

Would you consider yourself a spammer? These days, it’s easy for emails to end up in the junk mail folder if they contain words or phrases considered to be over-sensationalizing, over-promising, or using strange formatting to “stand out” in the recipient’s inbox.

Spam trigger words are phrases that email providers flag as fraudulent and malicious. When they identify these emails, they then route them away from recipients’ inboxes. These words and phrases typically overpromise a positive outcome with the goal of getting sensitive information from the recipient.

While every email service provider uses a different “spam trigger list,” they often contain sentiments about making $$$ or curing something and contain a too-good-to-be-true offer.

Why This Matters

Email is one of the most effective communication tools in any marketing or fundraising toolbox, but the time spent on crafting the perfect email will all be for naught if it ends up in a junk folder.

Although most organizations likely won’t use obvious spam words, they need to be aware of many other trigger words and phrases that may affect the successful delivery of the email.

Since email best practices are always changing, it’s important to stay away from spam phrases and pay attention to email delivery rates, open rates, click-through rates, and other metrics, which can show the effectiveness of your emails. To ensure high open rates and reader action, it’s obviously critical that your audience sees the email in their inbox!

Next Step

To learn more about email marketing best practices and to see all 394 email spam trigger words to avoid, click here to read the full article.

Photo by