January 20, 2022

Email Benchmarks for Non-Profits

reading email on laptop

Marketing Trends

An infographic has been released by Campaign Monitor based on new research (involving millions of campaigns) outlining email marketing benchmarks for non-profits. Here is what they found:

  • Average open rate: 20.39%
  • Average bounce rate: 1.09%
  • Average click through rate: 2.66%
  • Average click to open rate: 12.99%
  • Average unsubscribe rate: 0.17%

Why This Matters

With the help of these benchmarks, you can easily measure where your non-profit falls compared to the industry standards.

Next Step

If your open rate seems to be below average, consider doing an audit of your email marketing campaigns. Review content, test subject lines, and reconsider the days you send your email. Click to see the full infographic by Campaign Monitor, which also includes the best and worst days to send non-profit email.