Advertising Trends
Running digital ads can be one of the most effective ways to reach new audiences and inspire action, but only when they’re done right.
Without proper quality control, even well-intentioned campaigns can fall flat, costing you valuable time and money.
Why This Matters
If you ran ads pre-2020, then you know how different the digital advertising landscape is today. It’s crowded. There are so many advertisers vying for attention that ads that miss the mark are ignored at best and damage your credibility at worst.
Success in digital advertising often hinges on the smallest details: Are the links working? Is the creative sized correctly? Are you tracking the right metrics?
Here are a few telltale signs your ads could use a round of quality control:
- The image or video doesn’t load properly
- The ad misses key targeting cues
- The caption is missing a clear call to action
Skipping this step can lead to wasted spend, low engagement, and missed opportunities to connect with your supporters.
Next Steps
Before launching your next ad, run it through our Digital Ad Quality Checklist to ensure every element is aligned for performance and impact.
Download the checklist below and keep it handy for every campaign, because spending a few minutes checking the details before hitting “publish” can make a world of difference in your results.
Download the Ad Quality Checklist
Feel like you need an extra set of eyes on your digital ads? Get in touch, we’d love to help.
Shauna Goodison
Director of Communications | shauna@eaglecom.ca