Social Media Trends
This week we’re looking at two key moves from Meta that are shaping how digital media, and by extension ministry communications, might evolve: the rollout of new AI-tools for brands, and the launch of an AI-video feed for creators and users alike.
Meta has introduced a new “Business AI” agent and accompanying generative creative tools designed to help small-to-medium sized brands generate video and image ads, music-backed creative, and product personalization with less technical hassle.
At the same time, Meta launched “Vibes,” a new feed within the Meta AI app that enables users to generate short-form, AI-created videos or remix existing ones, then share across Meta-platforms such as Instagram and Facebook.
Why It Matters
Content creation is being democratized, meaning the gap between needing a full production team and publishing fast, creative media is shrinking. Ministries that adapt to this emerging technology can tell compelling stories more quickly and with fewer resources.
Budget and capacity constraints demands smarter allocation. As tools become more accessible, the question isn’t just “Can we create content?” but “How do we ensure our media creates impact?” New tools such as these prompt us to consider ROI not just in dollars spent, but in lives changed.
Next Steps
With AI-generated short‐videos moving into the same ecosystem as Reels and Stories, the formats people consume are shifting faster. As more content becomes machine-generated, the voice, character, and integrity of what we produce will stand out.
Here are a few next steps you can take as your content creation systems evolve:
- Conduct a content audit. What percentage of your media is optimized for short-form video? What stories might be re-imagined for AI-assisted creation?
- Run a small experiment. Use one of the new AI tools (even if manually) to create a 15-30 second video for social media. Track engagement, cost, and audience response.
- Practice discernment. Equip your team to ask the right questions: “Is this tool elevating the message or diluting it?”and “Are we using it because it’s new or because it aligns with our mission?”
What’s one way you’re planning to use AI-assisted media this quarter? Let us know!
Jonathan Andrews
Director of Media | jonathan@eaglecom.ca