Media Trends
Where do you turn for traffic updates on a specific route? How do you stay informed about national events? What’s your go-to source for daily news?
According to Pew Research Center, more than half of American adults report getting at least some of their news from social media, with Facebook and YouTube topping the list. As people scroll through these platforms daily, it’s no surprise that social media has become a primary source for news, delivering live updates and real-time information in the spaces where we’re already deeply engaged.
Here’s a breakdown of the percentage of U.S. adults who regularly consume news on some of the most popular platforms:
- Facebook: 33%
- YouTube: 33%
- Instagram: 20%
- TikTok: 17% (up from just 3% in 2020!)
- X (formerly Twitter): 12%
- Reddit: 8%
- Snapchat & WhatsApp: 5% each
- LinkedIn: 4%
- Truth Social: 3%
Why This Matters
Despite the convenience and accessibility of social media, concerns about its reliability are growing. 40% of Americans who consume news via social platforms cite “inaccuracy” as their top concern.
Additionally, social media often creates echo chambers—spaces where people encounter information that aligns with their existing beliefs. While these environments may feel comfortable, they can inadvertently amplify misinformation and limit exposure to diverse perspectives.
Next Steps
Media literacy is becoming a critical skill for navigating social media—personally and professionally. Here are practical ways to stay informed without falling prey to misinformation:
- Verify sources: Look for credible outlets and cross-check information before sharing or responding.
- Be skeptical: Stories that appeal solely to emotions or lack factual evidence are red flags.
- Stay informed: Follow diverse perspectives to challenge assumptions and broaden understanding.
In a world of AI bots, foreign interference, and fake news, its vital to approach social media with discernment and responsibility, ensuring it serves as a tool for connection rather than confusion.
Need help refreshing your social media strategy for 2025? Reach out to our team – we’ll guide you in setting the right goals to achieve impactful results.
Jonathan Andrews
Director of Media | jonathan@eaglecom.ca