AI Trends
The way we think about search is changing…fast.
Search engines are becoming answer engines. Tools like Google’s AI Overviews, Bing Copilot, and ChatGPT (who today just launched GPT-5!) synthesize information from multiple sources to generate human-like answers. This means your content isn’t just competing for top search rankings, it’s competing to be referenced in AI-generated responses.
In this new landscape, SEO is no longer about keyword density or clever hacks. It’s about creating content that is clear, useful, trustworthy, and structured in a way that AI can easily interpret. The algorithm isn’t accepting filler, it’s seeking signals of credibility and clarity it can use with confidence.
Why It Matters
For ministries, nonprofits, and broadcasters, this shift is critical. Your mission is to share timeless truth, but the ways people encounter truth is evolving. Increasingly, they’re asking spiritual, emotional, and practical questions in AI tools rather than traditional websites. That means your content must do more than simply exist, it must earn its place in an AI summary.
AI pulls from sources it deems trustworthy. If your site is hard to crawl, packed with jargon, or vague in its answers, it’s likely to be ignored (even if your message is spot-on). On the flip side,
content that is straightforward, helpful, and aligned with common user questions has a better shot at showing up in AI-driven results.
Ministries that adapt will continue to reach people right where they’re at, searching for hope and guidance.
Next Steps
We’ve put together a practical guide with six key steps to help you adapt your content strategy for an AI-driven search landscape.
Whether you’re a communicator, ministry leader, or broadcaster, this resource will show you how to structure your content so it’s seen, trusted, and surfaced by AI tools.
Download the Guide here
Want to see more website traffic from AI search? Get in touch! We stay on top of best practices to help our clients reach the top of search engines.
Shauna Goodison
Director of Communications | shauna@eaglecom.ca