Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action. Here are 11 copywriting tips to improve conversions according to the CEO of Lately, Kate Bradley Chernis:
- Write with confidence and be direct. Avoid words like ‘think, just, probably, maybe’, etc.
- Remove the phrase ‘check out’ from your vocabulary. Use stronger action verbs to communicate the value of what someone will get by completing your call-to-action.
- Get to the point.
- Use negative calls-to-action instead of positive ones. For example, ‘Don’t forget to follow these rules’.
- Leverage ‘why’ and ‘because’ to create interesting, thought-provoking, open-ended questions and encourage your audience to keep reading to find out the answer.
- Use the royal we/you. Using ‘we’ and ‘our’ implies inclusivity and trust, and ‘you’ signifies empathy.
- Read what you write out loud.
- Write with your eyes. Consider how your writing looks on the page as most readers will skim through your content. Leverage spacing, numbers, exclamation points, question marks, and more to make your content as digestible as possible.
- Put yourself in the reader’s shoes. Ask yourself ‘Would I click this link?’ ‘ Would I find this helpful?’ ‘Would I enjoy this content?’
- Write with a clear objective.
- Encourage your employees to share your message on social.
Why This Matters
Lately, an A.I. and software automation company, used these 11 copywriting tips which led to a 240% increase in monthly recurring revenue and a 98% sales conversion rate.
These conversion copywriting tips can help encourage your readers to take a desired action on your website, email newsletters, or social media.
Read the full article by HubSpot to see other examples of effective conversion copywriting.