Digital Trends
A few weeks ago, we talked about why print is still effective for nonprofits. Internally, it sparked another discussion about Gen Z and how many are intentionally turning back to physical media and activities.
In short, they’re overwhelmed by constant notifications, endless feeds, and digital noise. Physical formats offer something people can’t get on their phones: focus, calm, and a break from interruptions.
We’re seeing this in rising print book sales among young readers, the popularity of “dumbphones,” and the growing push toward setting digital boundaries.
Why It Matters
This shift doesn’t mean digital is fading, but it does mean going all-digital may be out of step with what people actually want.
Physical media creates intentional, distraction-free moments, builds trust and emotional connection, reaches donors who prefer tangible communication, and helps younger audiences set boundaries their phones won’t.
Next Steps
Here are our recommendations for keeping print in the mix while still adopting digital technology where it makes sense.
- Use physical pieces for your most important messages
- Highlight radio and print as “focused spaces” free from digital noise
- Blend physical and digital for stronger response
As digital fatigue rises, organizations have a unique opportunity to offer something somewhat countercultural: calm connection.
Where could adding a physical touchpoint strengthen your communication strategy over this next calendar year?
Sam Rinearson
Director of Strategy | sam@eaglecom.us