Search Trends
Google is weaving generative AI deeper into Search and that’s sure to change how discovery, advertising, and influence works.
The recent update brings ads into AI summaries (AI Overviews and AI Mode) and gives advertisers new tools to position themselves in these AI-driven contexts.
For example:
- Ads now appear within AI-generated summaries, not just above traditional results
- Google is offering AI Max for Search campaigns, which dynamically expand keyword reach to match AI-driven query variations
- Gemini’s conversational AI is being integrated into ad creation and campaign tooling, enabling chat-style workflows
Why It Matters
Online visibility is shifting. Your web content or media is no longer just competing for clicks, but for inclusion in AI-generated summaries. Traditional keywords and bid structures may no longer be enough as AI-driven ad formats reshape how messages reach audiences.
In this new landscape, message integrity matters more than ever. The voice, trustworthiness, and quality of your content will determine whether people engage with or dismiss what they encounter. And with AI increasingly blending generative content and ads, navigating the online space requires greater discernment, sharper filters, and deeper media wisdom from casual users.
Next Steps
Although experimenting with AI-based ad strategies is exciting and important, it’s just as important to keep your message front and centre.
Your value will always be based on trustworthy depth (and hopefully that will be reflected by the AI summaries).
To learn more, click here.
How is your ministry thinking about AI in search? Let us know!
Shauna Goodison
Director of Communications | shauna@eaglecom.ca