Marketing Trends The use of Artificial Intelligence (AI) in our day-to-day lives is continuing to expand. It’s an exciting time technologically, as AI essentially levels the playing field online for what organizations can accomplish. As the world becomes more and more digital-first, many industries are weighing what technologies to invest in so they can make
Leadership Trends A recent report from Barna indicates that the pipeline from retiring pastors to replacement pastors isn’t quite connecting for many churches. While older pastors are doing a good job preparing for retirement, “churches are struggling to set up a new generation for leadership as the older one prepares to step aside.” Although most
Communication Trends The art of rhetoric is often misunderstood as manipulative or pushy. Really, it’s the art of effective communication and persuasion using literary devices and compositional techniques. For example, preaching relies on a few familiar tactics to keep attention and inspire action. These often include: Storytelling Sharing personal experiences Relating a biblical principle to
Audio Trends Have you heard the term “sonic logos” before? It’s the new wave of short audio tones that make up a brand soundtrack. Think of sonic logos as shorter variations of jingles, ear worms, or even trending audio. These catchy snippets of sound can get into our heads and make a big impact on
Digital Trends Search has gone mobile, with 54% of consumers choosing to search for information on their phones. The generation that isn’t mobile-first when it comes to search is the Boomer generation, with only 35% choosing their phones over any other device when searching for answers. And while 86% of consumers still say search engines
Workplace Trends The pandemic shutdowns forced millions of women to leave the workforce, due to factors such as loss of work, school closures, and loss of childcare. Now, as the economy stabilizes and labour sectors reopen, the numbers of women in the workforce are back to pre-pandemic levels. In fact, according to Insider, almost 78%
Digital Trends QR Codes aren’t new technology, but they spiked in popularity with organizations and businesses during the pandemic and are continuing to drive engagement for many brands. Once seen as an information-sharing tool, QR Codes are now being used to help bridge the gap between in-person and online connection. In July 2023, Bitly reported
Evangelism Trends Did you know 65% of people who claim they have no faith know someone who follows Jesus? Among those, 45% have had conversations with their Christian friend about their faith. A recent survey from Barna asked non-believers what they look for in conversations with Christians. The top responses were: Why This Matters Respondents
Podcasting Trends Which platform has more than two billion users and is the most popular place to listen to podcasts? Spotify? …Nope. Apple Podcasts? …Nope. The answer is YouTube. Even though YouTube isn’t a podcasting platform, more people consume podcasts (audio and video) there than anywhere else. Why This Matters For audio podcasts, YouTube may
