Marketing Trends Even if you don’t consider yourself a savvy marketer, there’s a good chance you’ve used a call-to-action (known as a CTA) at some point. It’s the moment in a piece of content where you ask the reader/listener/viewer to do something specific, such as “call this number,” “watch this video,” or “donate now.” CTAs
Digital Trends It’s no secret that individuals between the ages of 12 and 24 depend on their smartphones to interact with the world, but it may be surprising to learn that many people in Gen Z consider their mobile devices to be the centre of online existence. A recent report from Edison Research shows that
Social Media Trends If you’ve been on social media for a while, then you know the rules and algorithms are always changing. What worked a few years ago doesn’t have the same impact anymore, and organizations must constantly work to stay on top of trends, maintain flexible strategies, and understand which tactics are worth investing
Giving Trends The expansive growth of electronic giving methods has resulted in an increased preference for online giving for many donors. In fact, new research from Barna indicates more than 40% of Americans now prefer digital forms of giving. This new generation of digital donors are interested in technological innovation and are often early adopters,
Digital Trends Would you consider yourself a spammer? These days, it’s easy for emails to end up in the junk mail folder if they contain words or phrases considered to be over-sensationalizing, over-promising, or using strange formatting to “stand out” in the recipient’s inbox. Spam trigger words are phrases that email providers flag as fraudulent
Societal Trends In the United States, younger adults are more likely than older adults to be concerned about climate change. Pew Research Center surveyed more than 10,000 adults, to explore the relationship between Americans’ religious beliefs and environmental views, and found the following: These results are not limited to evangelicals. Catholic adults and religiously unaffiliated
Digital Trends ChatGPT is huge news right now, but it’s just one of several artificial intelligence (AI) services taking the Internet by storm. Amazon, IBM, Google, Microsoft and many other companies are heavily invested in AI and machine learning, which promises to aid in automation, research, and decision making. If you’re unfamiliar with ChatGPT, think
Giving Trends Have you ever wondered how your organization can better-connect with donors? Authors Russ Alan Prince and Karen Maru File postulate that there are seven main types of donors in their book, The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors. First published in 1994, The Seven Faces of Philanthropy continues
Workplace Trends For all the positive aspects of remote working—living in less expensive cities, no commuting, relaxed dress code—there are drawbacks as well. A recent article from Business Insider points to time-zone bias and proximity prejudice as two ways remote workers are sometimes discriminated against. Some employees express feelings of exploitation, citing expectations of being
