Streaming Trends These days more than half of all television viewers watch shows with subtitles, but these numbers skew much higher for younger viewers. Preply recently surveyed 1,200 Americans to gain insight into why and how it relates to the way we consume content. Here’s the breakdown for who’s using subtitles most of the time:
Business Trends What’s your stance on employee performance reviews? A recent McKinsey survey found that most CEO’s don’t find the appraisal process useful for identifying top performers, and more than half of employees don’t feel like their managers get their reviews right. This pervasive attitude has resulted in managers performing cursory reviews without feedback or
Faith Trends World Vision partnered with Barna Group to develop a study of more than 24,000 youth ages 13 to 17 living in 26 countries. The goal was to uncover beliefs around issues such as faith and justice. Of those teens surveyed in Canada: 53% had never used a Bible 43% described themselves as “somewhat
Giving Trends In August, Barna released a report called The Giving Landscape with data helping us better understand why people choose to donate to organizations. The results from givers are conclusive, to say the least: When asked by Barna to complete the sentence Why do you choose to give?, many respondents said that true generosity
Social Media Trends Short-form video has overtaken the Internet, and every social media platform is scrambling to keep up with the viral success of TikTok. A growing number of the platform’s users say they are using TikTok as a search engine for everything from trends and recipes to hobbies and tips. According to Search Engine
Psychological Trends We live in a world with information and stimulation overload, which causes most people to seek a simple way of interpreting events and feelings. While this is effective for the short term, the risk is we’ll process all data with cognitive biases. A cognitive bias is a systematic error in thinking that results
Technology Trends You have likely noticed in your analytics how mobile devices outpace desktop computers for website visitors. In addition to making your website mobile-friendly, it is important to provide mobile visitors with a streamlined way to donate to your organization. Mobile giving is on the rise and people appreciate the easy ways to donate
Giving Trends The Angus Reid Institute recently released data describing how Canadians are responding to the price increases they’ve experienced over the past year. Since July 2021, prices have risen by 7.6%. Understandably, most Canadians are decreasing their spending wherever possible to make ends meet. Of the people surveyed, four out of five say they’re
Marketing Trends “Experiential marketing” is a strategy which invites an audience to play an active role in creating or shaping a brand experience. These types of experiences help people forge an emotional connection and build community, which leads to loyalty and retention. Here are a few examples of ways organizations have effectively used experiential marketing:
