Giving Trends When people think of generosity, most relate it to money. However, generosity is often expressed through other nonmonetary methods including volunteering, emotional support and hospitality. According to Barna’s “Why the Generations Approach Generosity Differently” study, only one in five practicing Christians choose financial giving as their preferred method of expressing generosity. In fact,
Faith Trends Gen Z teens in the United States are curious about Jesus and more than 75% are at least somewhat motivated to continue learning about Him throughout their lives. This percentage is higher for U.S. teens than it is for teenagers globally, according to a recent study from Barna. They discovered 32% of teens
Marketing Trends Even if you don’t consider yourself a savvy marketer, there’s a good chance you’ve used a call-to-action (known as a CTA) at some point. It’s the moment in a piece of content where you ask the reader/listener/viewer to do something specific, such as “call this number,” “watch this video,” or “donate now.” CTAs
Digital Trends It’s no secret that individuals between the ages of 12 and 24 depend on their smartphones to interact with the world, but it may be surprising to learn that many people in Gen Z consider their mobile devices to be the centre of online existence. A recent report from Edison Research shows that
Social Media Trends If you’ve been on social media for a while, then you know the rules and algorithms are always changing. What worked a few years ago doesn’t have the same impact anymore, and organizations must constantly work to stay on top of trends, maintain flexible strategies, and understand which tactics are worth investing
Giving Trends The expansive growth of electronic giving methods has resulted in an increased preference for online giving for many donors. In fact, new research from Barna indicates more than 40% of Americans now prefer digital forms of giving. This new generation of digital donors are interested in technological innovation and are often early adopters,
Digital Trends Would you consider yourself a spammer? These days, it’s easy for emails to end up in the junk mail folder if they contain words or phrases considered to be over-sensationalizing, over-promising, or using strange formatting to “stand out” in the recipient’s inbox. Spam trigger words are phrases that email providers flag as fraudulent
Societal Trends In the United States, younger adults are more likely than older adults to be concerned about climate change. Pew Research Center surveyed more than 10,000 adults, to explore the relationship between Americans’ religious beliefs and environmental views, and found the following: These results are not limited to evangelicals. Catholic adults and religiously unaffiliated
Digital Trends ChatGPT is huge news right now, but it’s just one of several artificial intelligence (AI) services taking the Internet by storm. Amazon, IBM, Google, Microsoft and many other companies are heavily invested in AI and machine learning, which promises to aid in automation, research, and decision making. If you’re unfamiliar with ChatGPT, think
