Eagle’s Perspective

December 6, 2024

Can We Trust Social Media For Our News?

Media Trends Where do you turn for traffic updates on a specific route? How do you stay informed about national events? What’s your go-to source for daily news? According to Pew Research Center, more than half of American adults report getting at least some of their news from social media, with Facebook and YouTube topping

November 29, 2024

What is Aerie?

Aerie has served a variety of organizations that operate a Canadian-based charity but do not have their own Canadian office.

November 15, 2024

New Study: Understanding Gen Z

Social Trends The tension between Gen Z and Boomers is well documented, especially in the workplace now that this generation is entering the workforce. You’ve heard it before: Gen Zer’s say Boomers are overly critical and old fashioned. Boomers say Gen Zer’s are selfish and don’t want to work. As Christians working in ministry, it’s

November 8, 2024

Six Types of Givers: Who Are Your Donors?

Giving Trends Giving is changing. According to The Generosity Commission, economic challenges and concerns about nonprofit transparency have made some people hesitant to give in recent years. Younger generations, in particular, are also starting to prefer direct, informal giving methods like crowdfunding and peer-to-peer support, making it harder for traditional nonprofits to secure their support.

November 1, 2024

Two in Five Christians Have Deconstructed Their Faith

Faith Trends Over the past few years, the evangelical deconstruction movement has gone viral in the church and on social media. But it’s not just former Christians who are deconstructing their faith. According to a recent report from Barna, people who are still professing Christians are also deconstructing their childhood faith. “Overall, 42 percent of

October 25, 2024

Are You Using Generative AI in Your Email Marketing?

Email Trends If you use an email service provider for mass communication, by now you will have noticed new AI integrations offering to assist you with personalized content, optimized send times, segmented audiences and more. All with the click of a button. This is known as “generative AI,” technology that takes data sets and creates