Eagle’s Perspective

November 15, 2024

New Study: Understanding Gen Z

Social Trends The tension between Gen Z and Boomers is well documented, especially in the workplace now that this generation is entering the workforce. You’ve heard it before: Gen Zer’s say Boomers are overly critical and old fashioned. Boomers say Gen Zer’s are selfish and don’t want to work. As Christians working in ministry, it’s

November 8, 2024

Six Types of Givers: Who Are Your Donors?

Giving Trends Giving is changing. According to The Generosity Commission, economic challenges and concerns about nonprofit transparency have made some people hesitant to give in recent years. Younger generations, in particular, are also starting to prefer direct, informal giving methods like crowdfunding and peer-to-peer support, making it harder for traditional nonprofits to secure their support.

November 1, 2024

Two in Five Christians Have Deconstructed Their Faith

Faith Trends Over the past few years, the evangelical deconstruction movement has gone viral in the church and on social media. But it’s not just former Christians who are deconstructing their faith. According to a recent report from Barna, people who are still professing Christians are also deconstructing their childhood faith. “Overall, 42 percent of

October 25, 2024

Are You Using Generative AI in Your Email Marketing?

Email Trends If you use an email service provider for mass communication, by now you will have noticed new AI integrations offering to assist you with personalized content, optimized send times, segmented audiences and more. All with the click of a button. This is known as “generative AI,” technology that takes data sets and creates

October 18, 2024

Google Ads Just Got 2.5% More Expensive in Canada

Advertising Trends Since October 1, 2024, digital advertisers in Canada have been feeling the effects of the new Digital Services Tax (DST), thanks to a 2.5% surcharge from Google for ads served in Canada. The Digital Services Tax Act received royal assent on June 20 and came into force on June 28, requiring large businesses

October 11, 2024

The Biggest Decision

A Thanksgiving Message I’m confident that those reading our weekly Eagle’s Perspective articles are people who value thankfulness. You already live with a sense of gratitude, often expressing appreciation to those who serve and support you in everyday life. You take time to thank God for His provisions, recognizing the many good gifts He has

September 27, 2024

Do Subscription-Based Models Work for Your Ministry?

Subscription Trends Nonprofit organizations have long grappled with the challenge of securing reliable funding. Although subscription-based platforms may present an intriguing opportunity to diversify revenue streams and foster deeper engagement with your loyal partners, there are ramifications to consider. Unlike traditional media, where your ministry pays to reach a broad audience, a subscription model shifts

September 20, 2024

How Recruitment Has Changed in 2024

Workplace Trends Did you know approximately one in four US employees have been recruited by another organization in the past three months? At the end of July 2024, Gallup shared recruitment data showcasing what has changed in the modern workplace and what standards organizations must meet for job seekers. Despite market shifts and economic pressures,