Eagle’s Perspective

Signs It’s Time to Update Your Website

Digital Trends If you’re an executive at an organization or ministry, you may feel like your media team is constantly badgering you to upgrade your website or redesign it altogether. While keeping your site updated is standard, redesigns may feel unnecessary. However, with the rate technology changes there are good reasons your team may be

New Website

Are you a Splitter or a Blender?

Workplace Trends With the uptick in hybrid and remote work, life and work are being blended more than ever before. However, blended workdays aren’t everyone’s preference, according to new research from Gallup. Workers in the United States were asked whether they preferred a job where work and life were separated, or one where work and

Are you a Splitter or a Blender?

Product Launch Tips

Commerce Trends Once you’ve launched a few products it can feel as though topics like this are “old hat,” but before you dismiss it too quickly, we’ll remind you that it’s good to revisit key marketing points and think through whether your current approach is still serving your audience and organization in the best way

Product Launch Tips

Teen Life on Social Media

Social Media Trends The hyperconnected nature of social media has led to concerns about its negative impact on teenagers’ mental health. However, despite the drama and chaos social media can create, teens report that these platforms help strengthen their friendships and offers support. Here are a few of the key findings from Pew Research Center’s

Life of Teens

The HOW and WHY of Online Purchases

Social Media Trends One of the most popular hashtags on social media right now is #TikTokMadeMeBuyIt. This hashtag focuses on peer reviews and its virality has been directly responsible for products flying off the shelves of retailers across the continent. A recent report from Pew Research Center about online shopping habits reported more than 30%


The Importance of Colour Psychology in Marketing

Marketing Trends In the commerce world, buying decisions are believed to be heavily influenced by branding, and colour (also known as “color” by our American friends) psychology plays an important role in effective branding. Marketers believe consumers consider colour more than any other factor when making a purchase (either consciously or unconsciously), so choosing the


Seasonal Spending and Giving Cutbacks

Giving Trends New data released on December 5 from Angus Reid Institute finds that 56% of Canadians plan on spending less this Christmas, including cutting back on decorations, entertainment and presents. When it comes to charitable giving, many people plan to cut back on that too: 37% of people surveyed report they’ve scaled back charitable

Donations Returning to 2019-2020 Levels

Giving Trends November 29th was GivingTuesday, the unofficial launch of the giving season. With many calendar year-end campaigns launching, RKD Group has published eight non-profit fundraising trends to help set our expectations. Here are a few of those trends that are worth highlighting: Fewer people are giving more money | In 2018, 49.6% of American

hands holding cash

Digital Alphas

Marketing Trends The newest generation is Generation Alpha, which includes anyone born in 2010 or later. A survey conducted by GWI found Generation Alpha’s use of social media after school now outpaces their time spent watching television shows or movies. When much of the world was in lockdown due to the pandemic, six out of

young boy using tablet