Our Perspective

Mobile Giving – Is It In Your Toolkit?

Technology Trends You have likely noticed in your analytics how mobile devices outpace desktop computers for website visitors. In addition to making your website mobile-friendly, it is important to provide mobile visitors with a streamlined way to donate to your organization. Mobile giving is on the rise and people appreciate the easy ways to donate

people looking at phones

Canadian Donor Response to Inflation

Giving Trends The Angus Reid Institute recently released data describing how Canadians are responding to the price increases they’ve experienced over the past year. Since July 2021, prices have risen by 7.6%. Understandably, most Canadians are decreasing their spending wherever possible to make ends meet. Of the people surveyed, four out of five say they’re

Canadian dollars

Benefits of Experiential Marketing

Marketing Trends “Experiential marketing” is a strategy which invites an audience to play an active role in creating or shaping a brand experience. These types of experiences help people forge an emotional connection and build community, which leads to loyalty and retention. Here are a few examples of ways organizations have effectively used experiential marketing:

girl looking through window with neon ights

The Open Generation

Faith Trends Later this year, Barna Group will release a study focused on teenagers, highlighting new global data related to their ideas about Jesus. Early data from this study indicates that teens today have a positive perception of Jesus, although their ideas of Him focus more on the past. Why This Matters Through this study,

teens sitting agains wall

The Psychology Behind Thumbnail Images

Streaming Trends How do you decide what you’re going to watch next? When you’re scrolling through your streaming app, what makes you stop for a closer look? The title? The genre? Or is it the thumbnail? Most of us make our daily micro-decisions (what to watch, wear, eat, etc.) based on a gut instinct or

person scrolling through images on a phone

Nonprofit Digital Benchmarks

Digital Trends What do you get when you review the impact of five billion email messages, $1 billion in donations, $100 million in digital ad spending, and millions of social media interactions? The 2021 edition of the annual M+R Benchmarks Study of nonprofit digital programs. Here are just a few of the key takeaways: Overall

reading analytics on laptop

Study: Overcoming Barriers To Giving

Giving Trends In a survey of more than 3,200 people, Fidelity Charitable discovered two important metrics when it comes to what holds donors back from giving. Over 70% of respondents said they would give more if their finances allowed. However, a surprising 65% said they would give more if they knew the impact of their

hand giving paper heart to another

The Free Gift Balancing Act

Commerce Trends We all love it when we can get something for free, and marketers have capitalized on that fact by offering free promotions, free samples, free shipping…and the list goes on. Dan Ariely, a professor of behavioral economics at Duke University who has extensively researched the appeal of free things, co-authored a study called

hands holding piece of paper with the word FREE

Smart Speakers and Moms

Technology Trends Smart Speakers have effectively disrupted the home technology industry in a way that may make you feel like you’re in an episode of The Jetsons. The AI-powered interface can play your favourite playlist, answer questions, set timers, give you reminders, and even control other smart devices within your home. A recent survey from

woman using smart speaker