Our Perspective

The Impact of Sleep on Charitable Giving

Giving Trends A recent study by Casper-Gallup looked at the state of sleep among Americans. One notable result from this survey was the relationship between sleep and charitable activities. Those who say their sleep was generally “excellent” or “very good” over the past 30 days were more likely to report having donated to charity, volunteered

old fashioned alarm clock

How the Pandemic Changed Social Media

Social Media Trends As the world shut down and social plans were cancelled practically overnight, many felt new levels of stress and more alone than ever before. People turned to social media to find a sense of connection and community. The pandemic also shifted users’ expectations and preferences when it comes to how they interact

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11 Copywriting Tips to Improve Conversions

Copywriting Trends Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action. Here are 11 copywriting tips to improve conversions according to the CEO of Lately, Kate Bradley Chernis: Write with confidence and be direct. Avoid words like ‘think, just, probably, maybe’, etc. Remove the phrase ‘check out’ from your

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Parents Are Concerned About Their Children’s Spiritual Development

Faith Trends A recent Barna study conducted in 2021 shows that most parents, regardless of religious identity or faith practice, are concerned about their children’s spiritual development and want them to have a healthy relationship with spirituality. Christian parents—especially those who are practicing Christians—are the most adamant about this. Nearly all parents say they are

children's hands folded in prayer

The Snapchat Generation

Digital Trends According to Snapchat, 50% of their daily users fall between the ages of 18 and 24 and use this popular social media app to connect, communicate, and create. They are redefining the shopping experience, seeking to build better connections with brands, and sharing every moment along the way. The Snapchat Generation is extremely

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Eaglecom News: Team Update

Eaglecom is made up of a team of people who love God, care about each other, and feel called to serve organizations that share life-changing messages. To us, what matters is that we serve our clients with excellence, using our expertise in various areas of media, marketing, and charity management. Our mission is to connect

Technology and the Mission of the Church

Ministry Trends Waybase, a Canadian organization with a vision to bring the Church together to make a greater impact for good, has recently released their report “The Next Normal”, exploring the future of Christian Ministries and Churches in Canada. Here is just one of their key findings: Prior to 2020, only 10% of churches had

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How Has COVID-19 Affected Sense of Belonging for Canadians?

Community Trends How have community connections changed after two years of pandemic-related challenges? Angus Reid Institute just released a new study which suggests belonging and connection are splintered along generational lines. Older residents are drawing strength and comfort from their place-based communities, whereas younger people are finding a sense of community rooted not in a

neighbours talking over the fence

How iOS 15 is Impacting Email Marketers in 2022

Marketing Trends Back in September 2021, Apple announced their iOS 15 data privacy changes that would reduce the visibility of email analytics for marketers, including access to user data, the ability to leverage location-based targeting, accurate click-through rate, accurate open rates, and the ability to A/B test subject lines. Recently, HubSpot surveyed over 300 marketers

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